Realé Brands (pronounced “Real”) is a creative strategy studio guiding female founders, creators, and personal brands to evolve their business with clarity, confidence, and connection, the foundations of building a Realé Brand you’re proud of.
We bring this vision to life through four core pillars:
Iconic branding, authentic social strategy, intentional marketing, and visionary consulting. Together, the roadmap to your next professional evolution.
Michelle Xuxu is a visionary strategist who has spent the last decade helping creators and founders evolve into impactful, profitable brands. She got her start in 2014 at Arsenic — one of the first content creator houses — and has since worked with global names like Meta, Target, and Sony Pictures, as well as industry leaders like Post Malone, Ed Mylett, and Lionsgate (The Hunger Games).
Now the founder of Realé The Agency, Michelle merges big-brand strategy with deep creative intuition to support four core pillars:
Branding (Pride & Identity)
Michelle’s guided personal brands like herself and others like, Kyra & Tori Green (1M+ following) and business brands including The Palm Rose (acquired by LVMH), Casa Evolve, and Hot & Healed. Her work helps clients create identities they’re proud of — built to grow, connect, and last.
Social Media (Clarity & Connection)
She’s helped everyone from high-profile voices like Ed Mylett to emerging entrepreneurs translate their vision into magnetic online presence. Whether you're a creator or a founder, Michelle helps you show up online with confidence, strategy, and soul.
Marketing & Launching (Overwhelm → Order)
From launching Hot & Healed with The Arabella Solution to selling out her own high-ticket retreat (Casa Evolve), Michelle knows what it takes to launch powerfully. She brings structure to the chaos — with strategy that turns attention into action.
Business Strategy (Evolution & Transformation)
Michelle has built product-based brands (The Love Ranch, Realé Gems), service-based businesses (Spiritual Coaching, Realé Brands, RTA), and in-person experiences (retreats, events, activations). That real-world experience fuels her ability to help clients evolve, scale, and realign their businesses for long-term growth.
The Realé Approach
Realé isn’t just about aesthetics or algorithms — it’s about helping you build a business that feels aligned, elevated, and truly your own. Whether you're launching, pivoting, or leveling up, Michelle and the Realé team are your strategic and creative partners every step of the way.
Meet Your Fairy Godmother Xuxu
Where do you need support?
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I need branding or to rebrand!
Perfect if your business has outgrown its old identity — or you’re starting fresh and want to get it right from the start.
Your brand isn’t just a logo or a color palette. It’s your voice, your vibe, and how the world remembers you. We’ll build a visual and verbal identity you’re proud of — one that speaks for you when you’re not in the room and instantly connects with the right audience.
Click below to explore how we turn your vision into a brand you can own. -
I need social media strategy!
Perfect if translating your vibe online feels impossible.'
If showing up on social feels confusing, inconsistent, or like a second job, we’ll help you create a strategy that actually feels like you. No more guessing games — just a clear plan for what to post, when, and how to communicate your magic in a way that builds trust and connection.
Click below to see how we turn confusion into confidence. -
I need a marketing/launching plan!
Perfect if you’re overwhelmed by everything it takes to launch.
Emails, captions, posts, timing, messaging — when you’re trying to do it all, it’s easy to lose sight of the bigger picture. We’ll create a clear, intentional marketing plan so you can focus on your vision while we handle the strategy that gets your audience paying attention and taking action.
Click below to get a launch plan that actually works. -
I need a customized business roadmap!
Perfect if you’re ready to evolve — but aren’t sure how to get there.
Your business has grown, but your systems, strategy, or offers haven’t caught up. It’s time to zoom out, get clarity, and design a roadmap for your next stage of growth. We’ll refine your vision, recalibrate your approach, and support you every step of the way as your business transforms.Click below to explore what’s possible for your next chapter.